Our Branding Services
Branding services provided by Motus Creative Group encompass everything from logo design, messaging, brand strategy, graphic design, and personal branding. These branding services can assist organizations of any size define a unique brand aesthetic, designate core messaging and themes, implement effective brand strategy, and even build strong personal brands. These branding services can generate higher qualified leads, assisting your organization in connecting with your ideal clients and proving long-term value.
EFFECTIVE BRANDING PROVIDES LONGTERM VALUE
A logo is a first impression that can last a lifetime.
An effective brand is a consistent one.
Define value propositions and brand voice.
Utilize a brand strategy thats unique & engaging.
An individual can make an impact & stand out.
Make an impression with incredible designs.
BRANDING WILL DEFINE YOUR ORGANIZATIONS VOICE & STYLE
One of the most effective branding services we offer at Motus is logo design. We have a thorough creative process that utilizes skilled artists and customer messaging experts to extract the meaning and uniqueness of your brand. Our logo design process begins with a deep dive into the brands legacy, personality, and strengths. From there, our team crafts meaningful logo designs that can deliver immediate impact for your brand. Logo designs at Motus are unique, never recycled, cost effective, and one of our most popular branding services.
Logos are a brand’s first impression, and first impressions matter. Most consumers will ditch a brand that does not display authentic values that are shared and easily communicated. Color psychology and font choice can determine the values your brand displays, and determine the customers you can connect with. Let’s work together and develop a logo design that is uniquely you and enhances your business, both stylistically AND economically.
Once a logo design is complete, the next piece the branding services puzzle is creating a style guide. A style guide is a road map for your brand and logo can be used across all medium. A style guide includes proper logo use, iconography, color palette, fonts and proper type setting. This branding service provides clarity for brands so that they can deliver a consistent customer experience across all engagement mediums.
The difference of having a style guide and not having a style guide can be the deal breaker for building advocacy. A proper style guide can make sure your look and feel are consistent from your website, to social media, and print to deliver a brand that is buttoned up and highly professional. Brands that deliver consistency in their creative, have a better chance of building repeat customers and brand advocates.
Branding services aren’t complete without a set of proper messaging tactics. Brand messaging defines how your brand speaks to its audience, it’s tone, and it’s delivery. Defining messaging is a branding service that utilize client engagement experts and PR professionals to cement a set of core tag lines, responses, and thoughts around that are both consistent with the overall brand but also connect with brand’s core audience.
Brand messaging plays into every aspect of business: customer service, acquisition, and engaging with repeat customers. The tone you use in your messaging needs to match the aesthetic and feel of your brand. This messaging will determine how deep you can connect with your core clients.
A logo on its own is just a logo. A tagline is no more than a sentence. To put these elements to use a long-term and measurable brand strategy must be implemented. Brand strategy, as a branding service provided by Motus, analyzes historical data to formulate a plan that is actionable and delivers results. Brand strategies are not one size fits all and totally unique to the brand itself. Some brand strategy plans include heavy investment into or organic content production, podcasting, personal brand development, or enhancing social media presence.
Brand strategy is a compass, and you wouldn’t go on a big adventure without something to point the way. An effective brand strategy is a plan which utilizes all the elements of the brand, measures the effectiveness of those elements, and provides action items to move the needle.
Some organizations are an organization of one. Or, some organizations may have such incredible personalities that it would be a shame to not to expand their reach and impact. This is where personal branding comes into play. Motus Creative Group specializes in this branding service, building personal brands for authors, athletes, executives, and anyone who wants to capitalize on their uniqueness. Personal branding includes logo treatments, website design, personalized content production, social media tragedy, podcasting, and live event production.
A person is still a brand, regardless of if they’re part of a large organization or they are the organization. Utilizing personal branding tactics can put you ahead of the competition and build new and exciting revenue streams to diversify your profit generating mechanisms.
When a brand has been solidified its imperative that brand be treated with respect and creative care. Our graphic designers can build collateral that helps communicate your brand and enhance the overall brand experience. Graphic design branding services can include print collateral, social media elements, business cards, promotional items, event banners, infographics, illustrations, and even custom art pieces. At Motus Creative Group our graphic designers are artists first, placing a premium on brand consistency, authenticity, and unique aesthetics.
Designing a great logo is only half the battle. If that logo is placed on poorly designed collateral, the impact of the logo and brand is lost. Strong graphic design will provide opportunities for your brand to stand out and make the largest splash possible.
INVESTING IN BRANDING IS INVESTING IN LONG-TERM GROWTH
Branding Services by Motus Creative Group
The branding process we utilize begins with a exploration of the existing brand. Then, with thoughts organized, we move into the brainstorming process where rough concepts and themes can materialize. With concepts in mind, we then move into the design phase. In the design phase our creative teams designs logo and conceptualizes how potential customers will interact with and engage with the brand. This includes product mock-ups, signage drafts, and iconography.
Our creative team then drafts a presentation to walk you through the logos, concepts, messaging and the “why” behind every single choice. We want you to feel comfortable with the process and feel inspired by the new brand your organization is receiving. The branding services, depending on the scope of the project, can last between 2-6 weeks. You will receive all applicable logos and variations for both print and digital media. You will also receive a style guide with included fonts, icons, and color palette.