BRANDING SERVICES

Shared values enhance consumer loyalty, and loyalty is built on effective branding.

Our Branding Services

Branding services provided by Motus Creative Group encompass everything from logo design, messaging, brand strategy, graphic design, and personal branding. These branding services can assist organizations of any size define a unique brand aesthetic, designate core messaging and themes, implement effective brand strategy, and even build strong personal brands. These branding services can generate higher qualified leads, assisting your organization in connecting with your ideal clients and proving long-term value.

EFFECTIVE BRANDING PROVIDES LONGTERM VALUE

Branding Services - Logo Design

LOGO DESIGN

A logo is a first impression that can last a lifetime.

Branding Services - Style Guide

STYLE GUIDES

An effective brand is a consistent one.

Branding Services - Brand Messaging

BRAND MESSAGING

Define value propositions and brand voice.

Branding Services - Brand Strategy

BRAND STRATEGY

Utilize a brand strategy thats unique & engaging.

Branding Services - Personal Branding

PERSONAL BRANDING

An individual can make an impact & stand out.

Branding Services - Graphic Design

GRAPHIC DESIGN

Make an impression with incredible designs.

BRANDING WILL DEFINE YOUR ORGANIZATIONS VOICE & STYLE

Style Guides

Once a logo design is complete, the next piece the branding services puzzle is creating a style guide. A style guide is a road map for your brand and logo can be used across all medium. A style guide includes proper logo use, iconography, color palette, fonts and proper type setting. This branding service provides clarity for brands so that they can deliver a consistent customer experience across all engagement mediums.

Why
Style Guides
Matter

Branding Services - Style Guide

The difference of having a style guide and not having a style guide can be the deal breaker for building advocacy. A proper style guide can make sure your look and feel are consistent from your website, to social media, and print to deliver a brand that is buttoned up and highly professional. Brands that deliver consistency in their creative, have a better chance of building repeat customers and brand advocates.

Brand Messaging

Branding services aren’t complete without a set of proper messaging tactics. Brand messaging defines how your brand speaks to its audience, it’s tone, and it’s delivery. Defining messaging is a branding service that utilize client engagement experts and PR professionals to cement a set of core tag lines, responses, and thoughts around that are both consistent with the overall brand but also connect with brand’s core audience.

Why
Brand Messaging
Matters

Branding Services - Brand Messaging

Brand messaging plays into every aspect of business: customer service, acquisition, and engaging with repeat customers. The tone you use in your messaging needs to match the aesthetic and feel of your brand. This messaging will determine how deep you can connect with your core clients.

Brand Strategy

A logo on its own is just a logo. A tagline is no more than a sentence. To put these elements to use a long-term and measurable brand strategy must be implemented. Brand strategy, as a branding service provided by Motus, analyzes historical data to formulate a plan that is actionable and delivers results. Brand strategies are not one size fits all and totally unique to the brand itself. Some brand strategy plans include heavy investment into or organic content production, podcasting, personal brand development, or enhancing social media presence.

Why
Brand Strategy
Matters

Branding Services - Brand Strategy

Brand strategy is a compass, and you wouldn’t go on a big adventure without something to point the way. An effective brand strategy is a plan which utilizes all the elements of the brand, measures the effectiveness of those elements, and provides action items to move the needle.

Personal Branding

Some organizations are an organization of one. Or, some organizations may have such incredible personalities that it would be a shame to not to expand their reach and impact. This is where personal branding comes into play. Motus Creative Group specializes in this branding service, building personal brands for authors, athletes, executives, and anyone who wants to capitalize on their uniqueness. Personal branding includes logo treatments, website design, personalized content production, social media tragedy, podcasting, and live event production.

Why
Personal Branding
Matters

Branding Services - Personal Branding

A person is still a brand, regardless of if they’re part of a large organization or they are the organization. Utilizing personal branding tactics can put you ahead of the competition and build new and exciting revenue streams to diversify your profit generating mechanisms.

Graphic Design

When a brand has been solidified its imperative that brand be treated with respect and creative care. Our graphic designers can build collateral that helps communicate your brand and enhance the overall brand experience. Graphic design branding services can include print collateral, social media elements, business cards, promotional items, event banners, infographics, illustrations, and even custom art pieces. At Motus Creative Group our graphic designers are artists first, placing a premium on brand consistency, authenticity, and unique aesthetics.

Why
Graphic Design
Matters

Branding Services - Graphic Design

Designing a great logo is only half the battle. If that logo is placed on poorly designed collateral, the impact of the logo and brand is lost. Strong graphic design will provide opportunities for your brand to stand out and make the largest splash possible.

INVESTING IN BRANDING IS INVESTING IN LONG-TERM GROWTH

Our Process

Branding Services by Motus Creative Group

The branding process we utilize begins with a exploration of the existing brand. Then, with thoughts organized, we move into the brainstorming process where rough concepts and themes can materialize. With concepts in mind, we then move into the design phase. In the design phase our creative teams designs logo and conceptualizes how potential customers will interact with and engage with the brand. This includes product mock-ups, signage drafts, and iconography.

Branding Nashville

Our creative team then drafts a presentation to walk you through the logos, concepts, messaging and the “why” behind every single choice. We want you to feel comfortable with the process and feel inspired by the new brand your organization is receiving. The branding services, depending on the scope of the project, can last between 2-6 weeks. You will receive all applicable logos and variations for both print and digital media. You will also receive a style guide with included fonts, icons, and color palette.

Kolaso is a design studio founded in London and expanded our services, and offering solutions Worldwide.