Marketing by Motus
Motus Creative Group is, at its core, an organization that provides a full suite of marketing services. These services include higher-level functions such as web design, branding, and podcasting, but also includes more traditional approaches such as email marketing, advertising, and experiential marketing. We take the approach with marketing that one size does not fill, and every client or campaign is different, requiring a varied set of skills and executables.
MARKETING SERVICES THAT AFFECT REAL CHANGE
Still a valuable tool, use email to turn first-time consumers into life-long brand advocates.
Make an impact in the minds of your consumer base by providing real-life experiences.
Utilize a creative approach to visuals to increase your brand interactions.
Increase revenue by marketing and advertising directly to who you want to reach, using digital advertising.
Public relations will assist in managing the brand message from the organization to the public.
Utilize marketing professionals to review campaigns, audit process, and make reccomendations.
FIND A MARKETING MIX THAT WORKS FOR THE ORGANIZATION
Email marketing is an immediate and personal way to affect engagement rates of your potential consumers. It’s also a great way to turn a one-time buyer into a brand advocate. We utilize creative designers, expert communicators, and data analysts to craft meaningful emails that foster engagement, push action, and drive your audience to a desired location. We use a stack of preferred distribution tools that integrate easily into most lead tracking systems.
Email marketing isn’t dead. It’s not even remotely close to being dead. The consumer has just slightly changed their behaviors around the medium. Email marketing is incredibly important and should be added to your arsenal of marketing tactics.
Experiential marketing is a way to build real-life brand engagement and make an impact that digital can’t even get close to. We use a team of event planners, brand specialists, and lead-collection experts to turn real-life marketing events into long-tail marketing opportunities. This includes event planning, engagement pieces, event specific collateral, social media campaigns, and post-event marketing plans.
While we are glued to our phones we are still living in the real world, and the biggest impact made upon us is from outside the digital world. Using experiential marketing techniques is a great way to emphasize a brand message and cement it in the minds of your customers. Experiential marketing and digital marketing can co-exist and compliment each-other incredibly well.
Depending on your demographic, print advertising could play a key role in making marketing strategies effective. The key with print advertising is to invest heavily in the creative and supplement it with both digital and experiential marketing tactics. We utilize a team of high-end, classically trained artists to create one of a kind pieces that are brand centric and designed to evoke an emotional response.
It’s easy to dismiss, but remember that every person engages with content differently, and people are still engaging in print. The tracking may harder, but the impact is still there. Don’t miss out on a huge opportunity to use artistry and creativity to communicate a brand message.
A great way to supplement an organic content campaign is with digital advertising. This utilizes platforms such as Google, Facebook, Instagram, and YouTube to pay for ad placements in front of their users. A strong mix of static, motion graphics, and video will create a customer journey that creates a desired action for your users. Our team will launch the campaigns, measure the results, report on the findings, and then pivot for a more efficient spend and effective results.
Digital ads are so important because it’s a guaranteed way to get eyes on your content. The targeting tools are incredible and we have the ability to pinpoint individuals and geographic locations down to the city block. It’s also a fantastic way to test the effect of selective content and how it performs in the wild.
PR – Public Relations
Messaging and public perception are vital to a complete marketing effort. PR, or public relations, is a great way to control the message that is being consumed and making sure that message is exactly where it needs to be. This service includes traditional press releases, speaking engagements, presentation coaching, communication audits, earned media, and on-screen development.
PR and public relations matters because it matters what the general public thinks about your organization, service, or products. Dealing with a crisis is much easier when a public image has been invested in over time. PR and public relations are an essential piece of the marketing puzzle.
Yes, Motus Creative Group offers a slew of marketing services, but sometimes those services just aren’t necessary given the state of an organization. If a marketing department is looking for guidance or a private equity fund performing due diligence, it may be necessary to perform an at-length audit performed by one of our expert marketing consultants. This audit would include the state of the brand, digital footprint, and suggested action items to move the needle.
Every organization is different and sometimes a little nudge in the right direction is all that is needed to produce excellent marketing initiatives. A marketing consultant can provide a non-bias viewpoint while providing action items that may have been overlooked.