The Motus Mindset

Marketing Blog for Inspiration & Motivation

The Benefits of Podcasting

The Benefits of Podcasting

Podcasting is an incredibly powerful marketing and branding tool that has benefits and applications in almost every industry. It doesn't matter if you're a solo entrepreneur, a personal brand, a 5 person concert promotion outfit, or one of the biggest healthcare providers in the country, podcasting can drastically affect your brand reach, employee engagement, and bottom line. Benefits of podcasting

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How Spotify Became the Biggest Name in Podcasts

How Spotify Became the Biggest Name in Podcasts

Three years ago, Spotify entered the podcasting market by allowing podcasts to be distributed on their streaming platform. Today they are the biggest platform in podcasting. This shift was swift, but inevitable. So, how did Spotify go from entering the podcast market to becoming the industry leader in just three, short years? Let’s dig into exactly how that shift occurred,

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When Boxing and Marketing Meet

When Boxing and Marketing Meet

I’m not much of a sports guy. At least not in the traditional, southern sense. I tried baseball..too slow of a game. Tried track…I’m just too slow of a person. And As every young southern boy does, I played football for some time…too saturated. However, there was one sport that has always captivated me, and that’s boxing. At a very

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