The Motus Mindset

Marketing Blog for Inspiration & Motivation

Branding in Crisis

Branding in Crisis

COVID-19 & YOUR BRAND The world and our country are in a crisis. COVID-19, or the coronavirus, has upended the American way of life. Wether it's due to social distancing or self-quarantines, every facet of how we live is becoming affected. No more drastic implications can be felt by this viral outbreak than businesses. In just a few short weeks,

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The Time Value of Content

The Time Value of Content

What is time value? In economics, money has different value depending on the time its accessed. For example, money now is worth significantly more than the same amount in 90 days. Why? Because the money you get today can be immediately invested, generating more income, and therefore has more potential investment growth than money later. This concept is called TVM,

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Top 4 Podcast Revenue Models

Top 4 Podcast Revenue Models

Podcast Revenue Models: Make Money Podcasting If you have wondered what the best revenue model is for your podcast, or potential podcast. There are a few common models that work well in this space. These models include ad-based, sponsorship, listener generated, and lead generation. These are by far the top four podcast revenue models for you to make money podcasting!

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