Podcast Production by Motus
Podcast Production is the marketing service on which Motus Creative Group hangs its hat. Podcasting is why we started this company, and why it continues to grow. The power of podcasting is only expanding, and successful organizations are harnessing this power. However, at Motus, we take our podcast Production a few steps further. Not only do we offer traditional audio podcast production services, but we also offer podcast branding, distribution, content generation, social promotion, and our secret weapon…VIDEO!
EXPAND YOUR DIGITAL FOOTPRINT WITH PODCASTING
Give life to your podcast by giving it a unique brand.
Create a story arch with engaging guests & locations.
Multiply your podcasting power by adding video.
EDITING & COLLATERAL
Podcasts are edited with force multiplication in mind.
Meet your podcast audience where they are.
Promote a podcast on already engaging platforms.
MEET YOUR AUDIENCE ON APPLE PODCASTS, SPOTIFY, YOUTUBE, & MORE
A podcast, much like any other entity, needs a strong brand to help relay it’s core theme and values. Podcast branding utilizes a team of marketing professionals and creative designers to distill a podcast’s message, design a logo and creative elements, and develop an engaging brand aesthetic that assists in promoting the podcast and expanding it’s reach. Most of our podcast production clients utilize the service to enhance their content and stand out in the crowd.
Just like the brand of an organization, the brand of a podcast is just as important. It needs to compliment the parent brand, engage the audience, and stand out amidst a sea of competition. Podcasting is a very popular marketing medium, and of the best ways to create a consistent message and feel is to invest the podcast’s brand.
Internal podcast production typically stalls out in the pre-production stage of the process. This stage of podcast production includes scheduling guests, securing locations, and defining topics. Motus has a team of dedicated production managers that can source both guests and locations, but sourcing them with co-promotion and branding in mind. Our creative team can also be brought in to develop show topics, segments, and arcs that can build listenership and repeat downloaders.
Scheduling guests and securing venues can be a serious time investment, and if not made a priority, the podcast story arch and promotion can suffer. Utilizing every opportunity to co-promote and expand the audience should be explored.
Podcast Video Production
This is one way that Motus Creative Group has differentiated itself from other podcast production companies. At little to no additional costs, we bring our video production team to capture the podcast experience on video. If the audio is being collected, might as well go ahead and double your content. This podcast production service boosts brand awareness, provides more social media content, and is a more engaging platform overall. Our team will capture the video content, edit, and export to enhance your podcast production experience.
Podcast Video Production
Podcasting and video production are a match made in heaven. Make sure your audience can engage with the content when, where and how they want to. This means video is now a necessity when producing podcasts.
Editing & Social Media Collateral
Audio and video quality are the defining factors for a professional-grade podcast production. Our podcast production team invests large amount of energy making sure each episode and video are free from mistakes and sound disruption. Once the podcast production team has made their final edits, smaller segments can be branded and created. This small segments are perfect for promoting the podcast on social media and sharing with the podcast audience.
Quality editing of a podcast and accompanying video will determine the professionalism of the show. The best way to engage listeners is with a clean and crisp experience that makes the content enjoyable and easy to digest, complimenting the message and brand of the organization as a whole.
Distribution & Data
Posting a podcast to SoundCloud or YouTube alone won’t provide the reach your podcast needs. Your podcast needs to meet people where they listen and consume content. Our podcast production team places our podcast clients in all of the primary platforms. This includes Apple Podcast, GooglePlay, Spotify, Stitcher Radio, YouTube, SoundCloud and more. On top of this, we provide data on how well your podcast is performing, where people are engaging with podcast, and how high your podcast is ranking.
A podcast is only as successful as its listenership. This means proper that the content has to be accessible wherever listeners engage.