WEB DESIGN & DEVELOPMENT
Web Design by Motus Creative Group
Motus Creative Group is one of the top web design studios in Nashville. But it’s not just web design at Motus. We offer a full scope of products and services that are cost effective, unique, and designed to enhance and grow your business. Some of products include web site hosting, web design, web development, SEO, content production, lead funnel optimization, and analytics and reporting. A solid web design is something that is unique to the brand, but also built in a way that provides long-term economic value to the business.
WEB DESIGN SHOULD PROVIDE LONG-TERM VALUE
Web sites should be secure, reliable, and always available for your clients.
Enhance your brand by a solid web design that generates value.
A secure website begins with proper web development and custom code for your project.
WEB COPY & SEO
Web copy and content that enhances SEO, search engine optimization.
Use your web design to optimize your lead funnel and generate more business opportunities.
ANALYTICS & REPORTING
Measure the growth, track what works, then pivot and double down.
ENHANCE YOUR BUSINESS WITH EFFECTIVE WEB DESIGN
Hosting a web site can seem like an afterthought, but it’s the foundation on which the house is built. Without a reliable hosting solution for your great new web design a web site can crash at the most valuable times, load slowly providing a subpar user experience, or get hacked and the heavy investment into a great web design is completely lost. Our hosting solution provides security, 99.99998% up time, and load speeds that will enhance your user experience and increase lead generation
Hosting is the foundation the house is built on, and no one likes a cracked foundation. It doesn’t matter how aesthetically pleasing a web design is, if the site is down and potential clients can’t engage. Reliable hosting will ensure your audience receives an optimized web experience.
A solid web design is the new store-front. It’s the place where your customers will have their first interaction with your brand, and that interaction needs to be a strong one. Our team of web design professionals and designers will delve into the uniqueness of your organization and produce a web design that enhances your brand and speaks to your core audience. The web design team at Motus Creative Group starts with a brainstorming session, moves to wire framing, and then to design. Your web design will incorporate mobile optimization techniques, brand-centric design elements, and be focused on converting new users.
Web design is easy to overlook. It’s not a store you can walk in and feel every day, but customers are more likely to spend time on your website than they ever will in your store. The design of that site will have the potential to speak to your clients of what matters most about your brand.
Once a solid web design has been created, the next stage before launch is web development. Web development should be both cost effective, time-sensitive, and most importantly strong. If the web hosting and design are strong, then the code that supports the design must also be strong. The web development team at Motus Creative Group codes for mobile, tablet, and desktop experiences individually, providing a personalized experience for every site visitor.
Web development is not a one size fits all process. Proper web development can make or break a solid user experience. Web development matters because the code that makes up the backend of your website needs to be as strong as the web design on the front end.
Web Copy & SEO
A web design is only as good as how Mandy visitors it can bring in. Bringing in web site traffic can rest heavily on the web site content and how well that content is ranked in search engines. Motus works with a team of copy writers to produce high-quality web copy that is brand-centric, engaging, and focused on SEO. A keyword analysis is performed, topics around those keywords are chosen, and pages or articles are written in the voice of the brand to takin highly in google and convert visitors into customers.
Point blank, SEO is how people find your website and how you meet them where they are. It’s the first step in effective lead generation and can be done in way that stays true to your brand web design. The SEO content should be a multi-media experience utilizing video, quality imagery, social media, and podcasting.
Lead Funnel Optimization
Most web designs are constructed with only aesthetics in mind. Our web design team builds web sites around one thing, and that’s concerting visitors into customers. From the beginning of the web design process, or auditing an existing web property, we can devise the best path to produce the most efficient lead possible. We utilize a slew of tools to optimize lead funnels, including color psychology, CTA placement, click conditioning, and form-full analysis.
So your web design is amazing and people are visiting your site. That’s great, but how are you converting those visitors? Lead funnel optimization is incredibly important because it determines how profitable your web design actually is.
Analytics & Reporting
The reason Motus Creative Group is so confident in our web design abilities is because we measure our success. Every web design we launch, we create an in depth analytics account and data dashboards to view the growth and movement of each property. Understanding analytics is vital in today’s market place, and provides the opportunity to track what works and enhance it. Our team can provide customized dashboard for you, your marketing department, and your management team to show a real-time view of your web activity.
Historically, justifying marketing spend and efficacy has been a process and study steeped in the abstract. Those days, fortunately, are long gone. Tracking and measuring the performance is how we move the needle and make spend more efficient. Effective marketing is best confirmed through hard numbers and big data.